China is the largest market for the Mercedes Benz Cars division and continues to grow as a pioneering market for various technologies such as connectivity. In order to better adapt the vehicles to the specific needs of that market, a product development department was established there some years ago.
Due to the rapid growth in this environment, the unit was quickly expanded to become an R&D Centre, which is extending the vehicle-specific areas of expertise even further. Taking these developments into account, it was our job to support the Chinese unit in preparing a target for the years 2020–2025.
Since new opportunities and possibilities are arising from the Regional product requirements, we extensively analyzed the development of the market and the competition in China. A major point of focus was a review of the interfaces in the cooperation between Germany and China, and on cross-functional collaboration. In addition, we looked in detail at the local start-up community as an incubator.
Based on the data we collected, we delineated the implications for the future work of the unit. These included as defining its main points of focus, slight organizational changes to the structure and the identification of overall efficiency potentials for the growing organization.