The Daimler Buses division with its brands Mercedes‑Benz and Setra is the undisputed industry leader in its core markets in the segment for buses above 8 metric tons. The division’s product range comprises city and intercity buses, coaches and bus chassis.
As the leading bus manufacturer in its core markets of Western Europe and Latin America, Daimler Buses focuses on supplying innovative and environmentally responsible products that meet its customers’ business requirements. Higher sales of complete buses and progress made with additional efficiency measures led to a significant increase in earnings in 2014. A decline in demand for bus chassis in Latin America due to difficult market conditions in the region had a negative effect on unit sales, especially in the second half of the year. During the year under review, we once again improved our product portfolio with some important innovations.
Earnings significantly above prior-year level
Sales of 33,200 buses and bus chassis worldwide by Daimler Buses in 2014 did not quite match the prior-year figure (2013: 33,700). Nevertheless, the division was able to significantly expand its leading position in its core markets for buses with a gross vehicle weight of over 8 metric tons. C.07 Business with complete buses in Western Europe improved considerably from the previous year. At €4.2 billion, revenue was slightly above the level of 2013 (€4.1 billion). Success with sales of complete buses and further efficiency improvements resulted in a substantial increase in EBIT to €197 million (2013: €124 million). The earnings increase was largely due to the fact that measures associated with the GLOBE 2013 growth and efficiency program had their full effect during the reporting year. The division actually exceeded the GLOBE 2013 earnings improvement target of €200 million.
Management Team of Daimler Buses
Head of Daimler Buses & CEO EvoBus GmbH
Head of Product Engineering
Dr. Marcus Nicolai
Head of Production
Head of Finance & Controlling
Head of Human Resources & Organization
Head of Marketing, Sales & After Sales