Daimler Buses

The Daimler Buses division with its brands Mercedes‑Benz and Setra is the undisputed industry leader in its core markets in the segment for buses above 8 metric tons. The division’s product range comprises city and intercity buses, coaches and bus chassis.

As the leading bus manufacturer in its core markets of Western Europe and Latin America, Daimler Buses focuses on supplying innovative and environmentally responsible products that meet its customers’ business requirements. Higher sales of complete buses and progress made with additional efficiency measures led to a significant increase in earnings in 2014. A decline in demand for bus chassis in Latin America due to difficult market conditions in the region had a negative effect on unit sales, especially in the second half of the year. During the year under review, we once again improved our product portfolio with some important innovations.

Earnings significantly above prior-year level

Sales of 33,200 buses and bus chassis worldwide by Daimler Buses in 2014 did not quite match the prior-year figure (2013: 33,700). Nevertheless, the division was able to significantly expand its leading position in its core markets for buses with a gross vehicle weight of over 8 metric tons.  C.07 Business with complete buses in Western Europe improved considerably from the previous year. At €4.2 billion, revenue was slightly above the level of 2013 (€4.1 billion). Success with sales of complete buses and further efficiency improvements resulted in a substantial increase in EBIT to €197 million (2013: €124 million). The earnings increase was largely due to the fact that measures associated with the GLOBE 2013 growth and efficiency program had their full effect during the reporting year. The division actually exceeded the GLOBE 2013 earnings improvement target of €200 million.

Management Team of Daimler Buses

Hartmut Schick

Head of Daimler Buses & CEO EvoBus GmbH

Gustav Tuschen

Head of Product Engineering

Dr. Holger Steindorf

Head of Production

Steffen Hoffmann

Head of Finance & Controlling

Enza Occhipinti

Head of Human Resources & Organization

Ulrich Bastert

Head of Marketing, Sales & After Sales

197 m.

EBIT 2014

previous year 124 m. €

4,218 m.

Revenue 2014

previous year 4,105 m. €

4.7 %

Return on sales

previous year 3.0 %

105 m.

Investment in property, plant and equipment 2014

previous year 76 m. €

182 m.

R & D expenditure 2014

previous year 187 m. €


(units) Unit sales 2014

previous year 33,705

Sales Figures

Sales 2014
Total 33.162
Western Europe 7.557
thereof Germany 2.865
Mexico 3.633
Latin America (excluding Mexico) 17.614
Asia 1.117
Other Markets 3.241

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