Mercedes-Benz Cars
The products supplied by the Mercedes-Benz Cars division range from the high-quality small cars and innovative e-bikes of the smart brand to the premium automobiles of the Mercedes-Benz brand.
Mercedes-Benz Cars celebrated yet another record year in 2014. Unit sales and revenue increased once again and earnings were signifi cantly higher than in the previous year. We also improved our position in many markets. New models such as the C-Class, the GLA compact SUV, the S-Class coupe and the Mercedes-Maybach further enhanced the appeal of the Mercedes-Benz  rand. In addition, the smart brand successfully entered a new era with its new fortwo and forfour models. We expanded our production capacities around the world in the year under review, thereby laying the foundations for future growth.
Record unit sales and revenue. The Mercedes-Benz Cars division, comprising the Mercedes-Benz and smart brands as well as the Mercedes-AMG and Mercedes-Maybach subbrands, once again accelerated its pace of growth in the year under review. Unit sales rose by 10% to the new record level of 1,722,600 vehicles. The increase in revenue was even more substantial at plus 14% to €73.6 billion. We also continually improved our profitability as the year progressed with EBIT rising by 46% to €5.9 billion. Our very positive overall business development was largely due to the launch of several new and attractive products. The efficiency measures of our “Fit for Leadership” program also had a positive impact on earnings. 
Divisional Board of Mercedes-Benz Cars
Dr. Dieter
Prof. Dr. Thomas
Chairman of the Board of
Management of Daimler AG and Head of Mercedes-Benz Cars
Member of the Divisional Board of Mercedes-Benz Cars, Production & Supply Chain Management
Member of the Board of Management of Daimler AG, Group Research &
Mercedes-Benz Cars Development
Herr Dr. Klaus
Member of the Board of Management of Daimler AG, Mercedes-Benz Cars Marketing & Sales
Member of the Divisional Board of Mercedes-Benz Cars, Finance & Controlling
Member of the Divisional Board of Mercedes-Benz Cars, Procurement & Supplier Quality
Mercedes-Benz Cars
Amounts in millions of EUR 
Investment in property, plant and equipment
Research and development expenditure
Employees (Dec. 31)
Tools & Services
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