Mercedes-Benz Cars
The products supplied by the Mercedes-Benz Cars division range from the high-quality small cars and innovative e-bikes of the smart brand to the premium automobiles of the Mercedes-Benz brand.
2013 was another record year for Mercedes-Benz Cars. Unit sales, revenue and production reached all-time highs. As we anticipated at the beginning of 2013, EBIT displayed a clear upward trend as the year progressed. Our most important new model was the S-Class, a pioneer of automotive development that underscores our leadership in the luxury segment. Additional new models in 2013 were the new E-Class and the CLA compact coupe. We also unveiled the new GLA, a compact SUV. Targeted investment in our global production network and sustained improvements in efficiency have put us on track for further profitable growth.
New records set for unit sales and revenue. Mercedes-Benz Cars, comprising the brands Mercedes-Benz and smart, accelerated its growth with sales of 1,565,600 vehicles in the year under review (2012: 1,451,600). Revenue also increased to a new record level, rising by 4% to €64.3 billion. At €4.0 billion, EBIT was lower than the figure for the previous year. However, following a weaker first half of the year, we were able to significantly improve our earnings in the third and fourth quarters of 2013. The launch of several new and attractive products made a major contribution to the very positive overall business development throughout the year. Efficiency improvements from the “Fit for Leadership” program also had an increasingly positive effect on earnings as the year progressed.
 
Divisional Board of Mercedes-Benz Cars
Dr. Dieter
Zetsche
Markus
Schäfer
Prof. Dr. Thomas
Weber
Chairman of the Board of
Management of Daimler AG and Head of Mercedes-Benz Cars
Member of the Divisional Board of Mercedes-Benz Cars, Production & Supply Chain Management
Member of the Board of Management of Daimler AG, Group Research &
Mercedes-Benz Cars Development
 
 
 
Ola
Källenius
Frank
Lindenberg
Herr Dr. Klaus
Zehender
Member of the Divisional Board of Mercedes-Benz Cars, Sales
Member of the Divisional Board of Mercedes-Benz Cars, Finance & Controlling
Member of the Divisional Board of Mercedes-Benz Cars, Procurement & Supplier Quality
  
Mercedes-Benz Cars
2013
Amounts in millions of EUR 
EBIT
4,006
Revenue
64,307
Investment in property, plant and equipment
3,710
Research and development expenditure
3,751
 
Employees (Dec. 31)
2013
 
96,895
 
Sales 
2013
 
units (in thousands)
Mercedes-Benz
1,467
A-, B-, CLA-Class
384
C-, SLK-Class
357
E-, CLS-Class
332
S-, CL-, SL-Class, SLS, Maybach
71
M-, R-, GLK-, GL-, G-Class
323
smart
98
Mercedes-Benz Cars
1,566
Western Europe
640
thereof Germany
280
NAFTA
363
thereof United States
319
China
239
Japan
54
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