Despite the global financial crisis, there‘s a sense of new beginnings in the BRIC countries (Brazil, Russia, India, and China). In no other market in the world is the discrepancy between current and projected automobile sales figures as great as in India. This is due to the economy’s tremendous
potential and huge pent-up demand in the market. Daimler is participating in the boom in India and ensuring sustainable growth for the Group there, as a visit to its three locations in Pune, Bangalore, and Chennai clearly demonstrates.

Magazine article as pdf file.