Mercedes-Benz – The best or nothing.
True to Gottlieb Daimler’s philosophy, “The best or nothing”, Mercedes-Benz’s pioneering work has been shaping the future of mobility for more than 125 years. More than any other trademark in the automotive world, the Mercedes-Benz star symbolises the perfect combination of fascination and responsibility. With its great innovative strength, Mercedes-Benz is constantly defining new milestones in terms of vehicle drive systems, safety, comfort and design.
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Mercedes-Benz plays a pioneering role particularly in the field of safety technology. Many innovative ideas which became reality for the first time in a Mercedes-Benz passenger car continue to influence all aspects of automobile development to this day. They include the anti-lock braking system (ABS, 1978), the airbag (1980) and the Electronic Stability Program (ESP®, 1995). Today, Brake Assist Plus with PRE SAFE Brakes, the drowsiness detection system ATTENTION ASSIST, Blind Spot Assist, Lane Keeping Assist and Collision Prevention Assist, installed as standard in the Mercedes-Benz A- and B-Class, together with many other driver assistance and comfort systems, make Mercedes-Benz vehicles the safest automobiles in the world.
Mercedes-Benz is developing new models with great attention to detail, while always delivering a successful combination of fascination and responsibility. With the new hybrid models E300 BlueTEC HYBRID and E 400 HYBRID, the brand is setting new efficiency benchmarks. With a fuel consumption of 4.2 l/100 km, the E 300 BlueTEC HYBRID is the most economical luxury class model in the world. Meanwhile, the two E-Class models herald the start of a hybrid campaign.
In 2011, with the new B-Class, the Mercedes-Benz compact class campaign began. Even safer, more agile and more efficient than before, this multitalented vehicle is ideal for young families. The new A-Class followed in 2012: with a strikingly emotive design and powerful engines ranging from 80 kW (109 HP) to 155 kW (211 HP), extreme efficiency with emissions values from 98 g CO2/km, and with a best-in-class cd value of 0.27 (combined fuel consumption: 6.4–3.8 l/100km; combined CO2 emissions: 148–98 g/km, energy efficiency class: C-A+)*, the vehicle is seen as the “The pulse of a new generation”. Being the best is not about size, but about appeal, quality and style. With a total of five compact class models instead of the previous two, the Mercedes-Benz brand will be able to completely satisfy demands and fully embrace the spirit of a rapidly growing customer group.
Mercedes-Benz is developing innovative telematics and infotainment systems, turning the vehicle into a mobile communications centre. Today, the COMAND Online telematics system already provides secure and convenient internet access in many Mercedes-Benz vehicle models. It consists of cloud-based Mercedes-Benz apps which, amongst other things, allow the integration of Google Local Search including Google Street View and Panoramio, and also Facebook.
Mercedes-Benz meets its social obligations by providing high levels of funding for sports. Through the Laureus Sport for Good Foundation, more than 1.5 million disadvantaged children and young people are supported in more than 90 social sports projects. The Laureus Academy also honours the world’s best sportsmen and sportswomen every year with the respected Laureus World Sports Awards.