New milestones in the areas of vehicle drives, safety, comfort and design
Applying a loving attention to detail, our engineers pull off the feat time and time again of developing new Mercedes-Benz models embodying the brand's hallmarks of fascination, perfection and responsibility. The coming years will see us systematically applying the Mercedes-Benz 2020 growth strategy with our product initiative in the compact, luxury and premium segments.
The hybrid models of the E-Class marked the launch of a hybrid initiative which sees Mercedes-Benz setting new efficiency benchmarks. At Mercedes-Benz, the "premium" attribute applies to
look and feel
Mercedes-Benz is a pioneer in the field of safety, rigorously pursuing its quest for accident-free driving. The overriding aim here is to avoid accidents from the outset. The integral safety concept is founded on four pillars:
Prevention: state-of-the-art assistance systems help the driver to concentrate on the essential task of driving.
Response: the vehicle identifies potential dangers in good time and helps to avoid them
Protection: passive safety systems minimise the consequences of accidents for passengers
Rescue: regular training for rescue teams and Guidelines for Rescue Services
You travel first class every time with a car from Mercedes-Benz. The brand's premium quality is also reflected in the vehicle's interior and is underscored by individual equipment lines and modern design packages.
Climb aboard, feel good and away you go – that's driving comfort, Mercedes-Benz style
Mercedes-Benz offers all-embracing connectivity. Innovative telematics and infotainment systems make the car a communications centre. With "Drive Kit Plus" and the Digital DriveStyle app developed by Mercedes-Benz, the iPhone®* is integrated in the car. This means using your mobile phone while on the move is safe and convenient.
*iPhone® 4, 4 S, in some models iPhone® 5 as well.