smart – "A great idea continues on the road to success"

The smart brand stands for innovation, functionality and joie de vivre. smart products have an unconventional design, high technology standards and are the ideal vehicles for use in urban areas. True to the maxim "We need different cars – but we still want to stay mobile", smart is the world's smallest automotive think tank.  

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The new 2012 smart fortwo model generation is the continuation of a unique success story for smart. As a trendsetter the smart fortwo has been redefining individual urban mobility for more than ten years now – with a high fun factor and ecological standards. With its compact dimensions the two-seater takes up less road and parking space than any other car around and it also sets new safety standards: the tridion safety cell is regarded as a safety milestone in the small car class. And the smart fortwo is also a pioneer in its segment in several respects with regard to drive technology. Customers can choose between petrol engines, with two engine variants featuring comfortable mhd (micro hybrid drive) start/stop technology, or the smart fortwo cdi with a diesel engine that boasts combined CO2 emissions* of 86g/km and combined fuel consumption* of 3.3 l per 100 km – winning it the title of CO₂ champion (energy efficiency class: B)*

smart is now represented in 45 markets worldwide with the Ukraine as the latest new market. The main markets are Germany, Italy and China.

The smart fortwo electric drive has been driving without producing any local emissions ever since pilot projects in 2007. In June 2012 the electric car started rolling off the production line at smart's plant in Hambach and it is now successively going on general sale in more than 30 markets. The new model is fitted with a 55 kW magneto-electric motor – the first product from the EM-motive joint venture founded together with Bosch – ensuring that it is as agile and lively as ever. With torque of 130 Newton metres it accelerates powerfully from 0 to 60 km/h in 4.8 seconds, and thanks to better acceleration in the higher speed range it can sprint from 0 to 100 km/h in 11.5 seconds with much more tractive power than its predecessor. A battery from the joint venture "Deutsche ACCUmotive" with Evonik Industries is fitted in the new smart fortwo electric drive for the first time. With capacity of 17.6 kWh the lithium-ion battery enables 145 kilometres of pollutant-free driving fun (combined electrical energy consumption: 15.1 kWh/100 km, combined CO2 emissions: 0 g/km, energy efficiency class: A+)*.

A new sales model makes opting into electric mobility particularly attractive: the sale&care model offers customers an opportunity to buy, finance or lease the vehicle at an attractive price and to rent the battery for a monthly fee. It is also possible to buy, finance or lease the vehicle including the battery.

The smart ebike, which has been delivered to customers since May 2012, expands the brand's e-product portfolio to include a two-wheeler. The "pedelec" (Pedal Electric Cycle) combines an unconventional design in line with the style of the brand, functions appropriate for city use, and high technology standards whose merits include an extremely efficient high-performance drive package.

In addition to the development of particularly economical vehicles, smart is part of Daimler's forward-looking mobility concepts. For example, the car2go mobility scheme is becoming ever more popular. Since its launch in 2008 the Daimler subsidiary has been the world's fastest-growing car sharing venture and the market leader in the field of fully flexible short car rentals. More than 120,000 customers have now registered for car2go in fourteen cities in Europe and North America with considerably more than two million rentals of smart vehicles (as at July 2012).

*The figures do not refer to an individual vehicle and do not constitute part of the offer, but serve solely as a comparison between the different vehicle types.