Setra – "Best in Class"
"Much more so than knowledge and skill it requires passion to design a perfect bus: passion for engineering, and for the people who'll be driving the bus."
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When people talk about top-flight touring coaches and rural-service buses, inevitably the name Setra will be dropped. Buses and coaches have been coming out of Ulm and Neu-Ulm for the past 100 years or so, first under the company name Kässbohrer, and then as Setra brand. Karl Kässbohrer (1864-1922) set up a wheelwright's shop in Ulm in 1893. The firm initially built automobile coachwork as well as bodies and superstructures for trucks. Kässbohrer puts its first bus - it was still an open-bodied design then - on the market in 1907. In 1951, on the occasion of the Frankfurt International Motor show, after long years of research and development Kässbohrer presented to the public the S 8, the first coach with a self-supporting body, rear-mounted engine, and direct drive to the rear axle. With that, Kässbohrer gave rise to a new brand: Setra.
Buses and coaches of the Setra brand have always been distinguished by high comfort and safety, outstanding design, efficiency, and technical innovation. From the beginning, every Setra has been a reference point for state-of-the-art bus and coach engineering and comfort in its period.
Today, Setra stands for partnership and passion in the eyes of customers and, as competence leader in the "Best in Class" bus and coach sector, meets highest demands on comfort, individuality and quality. Setra sets trends in engineering, equipment and design. With great flexibility, the brand offers individual products which are a real blue-chip investment, along with solutions which satisfy all customer requirements. As market leader, Setra strives to be best-in-class in every respect and dedicatedly pursues this objective. Whether comfort, equipment, efficiency, design, safety or service: Setra is, and remains, Best in Class.
As a brand of Daimler AG, since 1995 Setra has been a part of EvoBus GmbH, which is present in Europe and the USA, and in China through a license agreement.