Giving the brand a new face: Coupe concept
At the 1993 Geneva Motor Show Mercedes-Benz presented a coupe concept which marked the opening shot in the new product drive. The dynamic design language of this concept gave a foretaste of many themes which would be taken up by later Mercedes models.
Elegant shape: The coupe concept of 1993, presented at the Geneva Motor Show
The coupe concept introduced the world to the "four-headlamp" design which would later become the new face of the brand. The response was overwhelmingly positive – and that meant a thumbs-up for production. The first model in which the new front-end design hit the road was also one of the brand's most important models. It was the all-new four-headlamp E-Class, which appeared in 1995.
The concept car presented in Geneva was also intended to test the waters on another question: How would customers react to a new four-seater Mercedes-Benz coupe? This question too received a clear answer – considerable numbers of them would jump at the chance to buy a car like the one presented in Geneva. As a consequence, 1997 the CLK coupe was launched.
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