The front design was completely new, and used elements mindful of the SLS AMG super sports car: the radiator grille with its large central star and striking bionic louvres was not integrated into the bonnet but separate. The grille was flanked by full-LED headlamps which for the first time offered all the usual dynamic light functions in LED technology. The side profile of the Shooting Brake was characterised by the high waistline and the feature line running all the way to the muscular hip joints at the rear, while the coupé-like side aspect was underscored by the low window design with polished aluminium trim, highlighting the entire ‘greenhouse’, to say the total window areas.
The proportions were clearly those of a coupé: the long bonnet, narrow-look windows with frameless side windows, and dynamic roof sloping back towards the rear, all created a basic stance with which it looked ready to sprint. Only when taking a second look did it become clear that the Shooting Brake concept car actually had four doors and an estate rear. This way, the design study revealed its philosophical kinship with the four-door CLS Coupé, which established a new market segment in 2004 and by 2010 had already taken up a very special place in automotive history as a design icon. In retrospect, this groundbreaking importance might one day be attributed to the Concept Shooting Brake too, which adopted ideas of the FASCINATION concept car, presented in 2008, and projected these into the future.
The dynamic full-LED headlamps combined the exciting daylight colour impression of LED technology with the performance, functionality and energy efficiency of the bi-xenon light generation. The new light system featured the Intelligent Light System – already tried and tested in Mercedes models with bi-xenon headlamps – with its five light functions: country lights, motorway lights, enhanced fog lights, active curve lights and cornering lights. The Mercedes-Benz engineers were also able to combine LED technology with the innovative Adaptive High-Beam Assist system for the first time, leading to a completely new level of safety for night driving.