One major characteristic of the new design idiom at Mercedes-Benz was the expressive interplay between lines and surfaces – which the designers refer to as a ‘clean’ concept. Concave and convex surfaces with the resulting light modulation create a unique sculpture-like presence. The Concept A-Class emphatically continued this theme of defined edges and interacting surfaces, which Mercedes-Benz first showed in the F 800 Style.
Three prominent lines structured the side view: the front structural edge formed a dropping line towards the rear, while the pronounced shoulder muscle over the rear axle emphasised the car’s coupé-like character. A further line extended upwards in front of the rear wheel arch in a sweeping curve. These lines lent depth and dynamism to the side profile. The door handles were recessed into the doors, emerging electrically at the touch of a button.
The front end of the Concept A-Class is a real eye-catcher. The brand emblem appeared to be surrounded by a starry sky. Where there are otherwise apertures or louvres, the radiator grille consisted of numerous metallic silver ‘dots’ on black stems a theme also reflected in the design of the wheels.
The visually wide rear end radiated power and athleticism, and was likewise enlivened by an interplay between convex/concave surfaces and pronounced edges. The tail lamp clusters continued the muscular shoulders towards the rear emphasising the car’s width with their horizontal orientation. The aerodynamic spoiler lip in the tail lights improved efficiency, while the diffuser created a downforce to aid roadholding.
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