Targets
Our overriding corporate goal is to achieve sustainable profitable growth and thus to increase the value of the Group. We strive to achieve the leading position in all our businesses.
Operational excellence and efficiency along with inspired and high-performing people are the key to our future corporate success. At the same time, our entrepreneurial activities are guided by the principle of sustainability. Our employees orient themselves on the four corporate values of passion, respect, integrity and discipline. We want to lead the competition also in terms of integrity.
We have set ourselves clear sales targets. By the end of the decade Mercedes-Benz Cars strives to occupy the Number One position in the premium segment. On the way to achieving this goal, we want to sell more than 1.6 million cars of the Mercedes-Benz brand in 2015. At Daimler Trucks, we want to strengthen our leading role in the global truck business and aim to sell more than 500,000 vehicles in the year 2015. Mercedes-Benz Vans plans to sell 400,000 vehicles and Daimler Buses 42,000 complete buses in 2015. Daimler Financial Services will continue to grow in line with our automotive business and expand its product offering in the field of vehicle financing, as well as with mobility services and insurance.
Additionally to our sales targets, we intend to achieve on a sustained basis a return on sales target of 9% on average for the automotive business.
For the implementation of our claim to leadership, we draw on the strengths of the Daimler Group: our traditional role as an innovation and technology leader, the worldwide reputation of our core brand Mercedes-Benz and our global presence as a full-line supplier of premium cars, first-class trucks, vans and buses and tailor-made financial services.
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