Stuttgart/Kawasaki, Japan, June 12, 2012
Diamond Value Parts
Fuso Challenges Parts Market with Second Brand
Affordable spare parts under the Diamond Value Parts brand designed to benefit customers and dealers
Rollout in more than 100 markets, supporting a clearly optimized total cost of ownership over the vehicle lifecycle
After successful launch in pilot markets, the product portfolio is gradually being increased to include more than 150 parts
Fuso is significantly expanding its after sales business with its second brand named Diamond Value Parts. The spare parts of the new after sales brand clearly stand out in comparison to products of other market participants in terms of quality, dependability and efficiency, while being significantly lower priced than genuine parts. Fuso thereby aims to expand into an additional and attractive business segment.
Fuso will increase the after sales product portfolio of its second brand named “Diamond Value Parts” to more than 150 spare components.
In the beginning of 2011 a selected portfolio of Diamond Value Parts already started in the key markets of Asia and the Middle East. Now it is planned to increase the product portfolio to more than 150 parts during 2012 and to distribute those to the customers in more than 100 markets through Fuso’s worldwide distribution network. A major sales focus is expected in the markets with high demand growth such as Asia, Middle East and Africa, while also serving the more matured markets all over the world.
“The very positive customer and distributor feedback in our pilot markets has encouraged us to expand our product portfolio of our second parts brand Diamond Value Parts in the after sales business. We also constantly optimize our Fuso products in terms of operating costs to maintain a leading position in our core markets,” explained Kai-Uwe Seidenfuss, Head of Sales and Service International Fuso.
This expansion to the existing spare parts program offers an additional option to optimize the costs of aged vehicles thus contributing to reduced total cost of ownership over the total lifecycle. It also allows dealers to attract new customers including clients in markets with a traditionally lower penetration of original spare parts.