Detroit, U.S., January 14, 2013
Mercedes-Benz at NAIAS – World premiere of the new E-Class
Barrage of New Products for 2013 in Detroit
With the world premiere of the new E-Class, Mercedes-Benz kicked off a broad product offensive in the premium segment. At the 2013 North American International Auto Show, the German luxury car manufacturer presented a fully-updated E-Class line consisting of saloon, estate, coupé and cabriolet versions along with the bold new E 63 AMG.
These five new models from Stuttgart are the first of many for this year and demonstrate the commitment of Mercedes-Benz to bringing innovative, quality products to its largest single market. Adding to the slew of new products for 2013 was the all-new CLA-Class, shown for the first time at the traditional Mercedes-Benz New Year's reception on the evening preceding the opening of the auto show. This new four-door coupe, considered to be the "little brother" of the successful CLS (the original four-door luxury coupé), will undoubtedly bring new customers to the brand of the three-pointed star.
"In 2012, we sold more than 274,000 cars in the U.S. and thus achieved a new sales record for Mercedes-Benz. Because we are bringing so many new models to market in 2013 – the new E-Class line, the new CLA-Class and the new S-Class – we anticipate that sales will again increase in 2013,” said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars.
Mercedes-Benz once again raised the bar with the new E-Class – in terms of both safety and design language – as the technical developments of the model range reflect a move forward in overall design. The front of the car was completely reworked including all-new headlights, which comprise all functional elements behind a single headlamp lens. For the first time, the E-Class is available with two different front-end designs: the standard version with a three-louvre look and star on the hood, or an incorporated sports-car radiator with a large central star.