We are one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance, financial investments, credit cards, and innovative mobility services.
The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, we continue to shape the future of mobility today: Our focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. For many years now, Daimler has been investing continually in the development of alternative drive systems with the goal of making emission-free driving possible in the long term. So in addition to vehicles with hybrid drive, we now have the broadest range of locally emission-free electric vehicles powered by batteries and fuel cells. This is just one example of how we willingly accept the challenge of meeting our responsibility towards society and the environment.
Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz, as well as Mercedes-AMG and Mercedes-Maybach, the brands smart, Freightliner, Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial, Daimler Truck Financial, moovel and car2go. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2014, the Group sold more than 2.5 million vehicles and employed a workforce of 279,972 people; revenue totaled €129.9 billion and EBIT amounted to €10.8 billion.
Daimler at a glance
Company Ownership
Daimler is owned by European, U.S. and other international investors. More than one billion shares (December 31, 2014) are circulating.
The stock is listed on the stock exchanges in Frankfurt and Stuttgart.
Board of Management
Board of Management consists of 8 members
Supervisory Board
Consists of 10 shareholders’ representatives and 10 employees’ representatives. The Supervisory Board appoints the Board of Management and approves important corporate decisions.
Total Revenue
EUR 129 billion (2014 financial year)
279,972 (December 31, 2014)
Automotive Sales
2,545,985 vehicles
thereof: 1,722,561 Passenger Cars
thereof: 495,668 Trucks
(2014 financial year)
Sales Organization
With its strong brands and a comprehensive portfolio of automobiles, Daimler is active in nearly all countries in the world.
Official Language
Financial Reporting
IFRS accounting (from 2007 onwards); earnings reported quarterly
C250 BlueTEC: Fuel consumption, combined cycle: 4.8 – 4.5 l/100 km; CO2 emission, combined: 124 – 117 g/km*; C200: Fuel consumption, combined cycle: 5.7 – 5.3 l/100 km; CO2 emission, combined: 132 - 123 g/km*; S350 BlueTEC: Fuel consumption, combined cycle: 5.9 – 5.5 l/100 km; CO2 emission, combined: 155 - 146 g/km*; GL 350 BlueTEC 4MATIC: Fuel consumption, combined cycle: 7.8 – 7.4 l/100 km; CO2 emission, combined: 205 - 192 g/km*; Mercedes-Maybach S600: Fuel consumption, combined cycle: 11.7 l/100 km; CO2 emission, combined: 274 g/km*; B-Class Electric Drive electric energy consumption combined from 16.6 kWh/100 km; CO2 emission, combined: 0 g/km*
* Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the EU guide "Information on the fuel consumption, CO2 emissions and energy consumption of new cars", which is available free of charge at all sales dealerships, from DAT Deutsche Automobil Treuhand GmbH and at
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