Stuttgart/Germany, February 15, 2013
Design cooperation between smart and BoConcept
Urban mobility meets urban living room
Together the design teams of both brands have created a collection of furniture and accessories and a smart fortwo cabrio. The aim of the design process was to combine the best of both product worlds: the inviting comfort and the warm personal touch of your own home with the vitality and speed of city life. The “smart fortwo BoConcept signature style” and the “smartville collection” will be presented in the BoConcept Friedrichstrasse Store in Berlin on 28 February 2013.
The collaboration began as creative exchange about urban design and resulted in the two concrete projects because the requirements in terms of design, functionality and quality are very similar in both areas. The increasing limitation of usable space is a big challenge both in the car industry and in the design of living space – especially in the context of an urban environment and city living. This is why smart and BoConcept have both risen to the challenge of developing intelligent, space-saving solutions, but with no compromises in terms of design and quality. For example, the intelligent smart mobility concept provides an answer to limited parking space and multifunctional furniture helps optimise limited living space. At the same time both manufacturers offer their customers the widest possible options for individualising their products.