Driven by tradition: The founders of our company, Gottlieb Daimler and Carl Benz, ushered in the age of the automobile with their pioneering inventions. Since that time, our innovations have repeatedly set new standards in the global automotive industry, and they will continue to do so in the future. The engine of that progress is the research we conduct – research that anticipates the trends and customer desires and demands that will shape the future of mobility.