Beijing, January 16, 2012
Mercedes-Benz completes 2011 with a double record of best month and best year ever in China
Record December sales of 23,230 units capped another record year of 198,520 vehicles sold, marking a strong finish to 2011, with sustained growth of 35% year-on-year.
The flagship S-Class surged ahead with the best-ever one-month sales in China with 3,700 luxury sedans sold to new customers in December, pushing total 2011 sales to 31,050 units.
The locally produced E-Class and C-Class achieved outstanding sales performance in December, posting a combined year-on-year sales growth rate of 50% in 2011.
The SUV family continued to impress with sales of 54,335 units in 2011, with growth of 85% year-on-year.
Sales of Mercedes-Benz, smart, Maybach and AMG posted another record month in December of 23,230 units (+30%) to bring the record year to a successful close with sales of 198,520 vehicles for 2011, a 35% increase over last year.
“The record year of 2011 finished on a very strong note as we also attained our best ever month with record sales in December,” remarked Klaus Maier, President & CEO of Mercedes-Benz (China) Ltd. “This double achievement shows that we are sustaining our growth rate, which gives us great confidence as we head into 2012. We will continue to build on this success by providing “The best or nothing” in fascinating new models and premium services to our valued Chinese customers.”
The flagship S-Class, bringing the ultimate in luxury to the Chinese consumer, ended the year with total sales of 31,050 units, aided by best-ever monthly sales of 3,700 units in December.
The locally produced E-Class and C-Class in December both set their best month sales in 2011.
With growth of 85% for 2011, the SUV family provides a new lifestyle that was appreciated by 54,335 new customers for the year. The GLK compact SUV and M-Class model proved particularly popular, almost doubling their sales over last year, with 2011 sales of 23,805 units and 15,860 units respectively.
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