Overview
For a company to create added value, it must always focus on social values as well. DaimlerChrysler sees itself not only as a global manufacturer of automobiles, but also as a social institution with broad responsibilities for society that extend beyond its economic impact. As explained in greater detail in the following sections, DaimlerChrysler has accordingly defined its main areas of responsibility as well as specific responsibilities:
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Participation in the democratic process
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Prevention of anti-competitive behavior
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Active community involvement wherever DaimlerChrysler operates
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Brand and product-related sponsoring
To ensure that rigid standards are applied to social commitment, in September 2006 the Board of Management of DaimlerChrysler resolved the implementation of a “Donation and Sponsoring Committee of the Board of Management.” As of 2007, all donations and sponsoring measures in excess of € 50,000 require individual approval from this committee. Within the NAFTA region, responsibility is borne by the DaimlerChrysler Corporation Fund’s own decision-making bodies. Separate regulations apply to donations to political parties.