Daimler - Sustainability

Areas of Action for Sustainability

To secure its success in the long term, DaimlerChrysler has adopted sustainability as its guiding principle. This sets ethical standards for the Group’s business activities and comprises the three dimensions of economic, ecological and social responsibility.

Economy

DaimlerChrysler´s Impact on...	Challenges/Activities	Page
… globalization processes	countering fluctuations of the economy by having a strong portfolio of brands and products, by means of a global presence and network,and by being a technological leader using sustainability management to minimize the negative social and ecological impact of globalization within DaimlerChrysler’s area of influence	20, 21, 23, 52
… suppliers	maintaining an outstanding and sustainable network of suppliersworldwide further developing the Extended Enterprise® philosophy, including the External Balanced Scorecard communicating the DaimlerChrysler principles regarding social responsibility and sustainability	16, 22

Ecology

DaimlerChrysler´s Impact on ...	Challenges/Activities	Page
… the man-made greenhouse effect and thereby global climate change Production: directly through the use of fossil fuels in production, development and administration indirectly through the use of electricity and of district heating based on fossil fuels Vehicle use: indirectly by sharing responsibility for the CO2 emissions released by the passenger cars and commercial vehicles that the Group produces	Reducing CO2 emissions in production by using low-carbon energy sources, and by means of co-generation, energy conservation, greater efficiency, heat recovery and internal benchmarking. Status 2006: 7.25 million tons of CO2 (an 8.5-percent reduction from the previous year’s figure). Reducing vehicle-produced CO2 emissions, e.g. by means of: introduction of the 7G-TRONIC seven-speed automatic transmission introduction of spray-guided gasoline direct injection introduction of piezo injectors for diesel engines market launch of the second-generation smart fortwo expansion of CNG vehicle lineup	28-39
… air pollution Production: resulting from industrial emissions (VOC, NOx, SO2, CO, particulates) at the production locations. Only VOC emissions are crucial, however, due to their potential for forming ozone (summer smog). Vehicle use: indirectly due to the emissions from production vehicles used in road traffic (NOx, fine particulates)	Reducing exhaust emissions by: equipping all Mercedes-Benz diesel passenger cars in Germany, Austria, Switzerland and the Netherlands with particulate filters as standard equipment launching the E 320 BLUETEC, initially in the U.S. and Canada introducing BLUETEC technology (using SCR) in 2004 for Mercedes-Benz trucks, thereby complying in advance with the Euro 4 and Euro 5 standards	35-37, 39

Employees, Customers and Society

DaimlerChrysler´s Impact on ...	Challenges/Activities	Page
… the employment situation	Through workforce adjustment programs such as: the implementation of the New Management Model (administrative units), the CORE program at the Mercedes Car Group, and the Chrysler Group Recovery and Transformation Plan ensuring a fair implementation process (for example by providing support in the search for new employment) in line with the existing agreements (Securing the Future 2012)	43, 45
… driving safety and accident prevention	creating safe cars and commercial vehicles, which is one of 53–56 DaimlerChrysler’s core areas of expertise extensive investments in the development and marketing of driver assistance and vehicle safety systems long-term goal: the vision of accident-free driving	53-57

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Please note

The information in the "Sustainability" section mainly refers to the 2006 reporting year. It thus may not always reflect the com- pany's current situation.

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