The A-Class: The pulse of a new generation
Jun 25, 2012
The Mercedes management team on the A-Class: "All set for attack"
"'A' is for attack. Mercedes-Benz is becoming the most dynamic premium brand in the world. As part of this development, the A-Class represents an important milestone. The A-Class is completely new, down to the last detail. In automotive development, it's not often you get the chance to start with a clean sheet of paper. Our engineers have made the very most of that opportunity."
Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars
"A new Mercedes must take the lead, in technical terms, in every class of
vehicle. Whether we're talking about efficiency, driving dynamics or safety: the new A-Class raises the benchmark significantly. Pure driving enjoyment, plus exemplary efficiency – from a technical perspective that is the quintessence of the A-Class."
Prof Dr Thomas Weber, Member of the Board of Management responsible for Group Research and Head of Mercedes-Benz Cars Development
"With the new A-Class, the company is opening up a whole new chapter in the compact segment. The A-Class is the sporty Mercedes among the compact models. It's the right product at the right time – and has tremendous potential to tap into new target groups and markets."
Dr Joachim Schmidt, Member of the Board of Management of Mercedes-Benz Cars responsible for Sales & Marketing
"The A-Class is a clear statement of the dynamism of the Mercedes-Benz
brand. No other car in this segment is as expressive as the A-Class. The almost sculptural lines of the A-Class are very typical for Mercedes. The feature lines, particularly along the sides of the car, give the A-Class structure and tautness. This new sense of dynamism is also immediately apparent in the interior."
Professor Gorden Wagener, Head of Design, Mercedes-Benz Cars
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