Major order from Turkey: Chocolate manufacturer orders more than 200 Mercedes-Benz trucks
Stuttgart
Nov 24, 2011
  • Major customer converts most of its fleet to Mercedes-Benz truck models
  • Turkish chocolate manufacturer Tören Gida purchases 202 Mercedes-Benz Actros 1844 LS trucks
The latest success for Mercedes-Benz Trucks involves another major order for 202 units of Mercedes-Benz Actros 1844 LS trucks placed by the Turkish chocolate manufacturing company Tören Gida, which is converting most of fleet to the tried and tested truck model. Tören Gida, which has its headquarters in Gaziantep in Southeast Anatolia, is one of the most important industrial companies in the region. The truck fleet delivers the company’s products to 25 countries in Eastern Europe, Africa, and the Middle East.
“Turkey is the third-largest market for Mercedes-Benz Trucks and we want to significantly increase sales in the years ahead,“ said Hubertus Troska, Head of Mercedes-Benz Trucks, about the big orders from Turkey.
Speaking at a ceremony marking the delivery of two Mercedes-Benz Actros 1844 LS vehicles as part of the major order, Tören Gida Chairman Mahmut Tören explained his decision to invest in a fleet of Actros trucks as follows: “Because the trucks are extremely fuel-efficient and have low operating and maintenance costs as well as a high resale value, we’re switching our fleet over to tractor-trailers from Mercedes-Benz.”
Wolf-Dieter Kurz, President and CEO of Daimler’s Turkish subsidiary Mercedes-Benz Türk, reinforces the big order at the ceremony in Istanbul. “All of our activities continually focus on the demands and requirements of our customers. We’re very pleased that our vehicles are contributing to the success of Tören Gida,” he said. “Tören Gida’s extremely dynamic development and readiness for action has enabled it to become a very successful company in Turkey.”
Mercedes-Benz Türk
The Daimler subsidiary Mercedes-Benz Türk was established in Istanbul in 1967. It began producing buses for the Turkish market in 1968. The Aksaray plant launched truck production in 1986.The facilities in Aksaray and Hoşdere are key elements of Daimler’s global production network.
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