Launched to coincide with the world’s most prestigious major championship, The Open at Royal St. Georges from 14th-17th July, Mercedes-Benz has built a designated Facebook page to celebrate its massive commitment in the sport of golf – an involvement that covers three Majors and numerous other professional and amateur tournaments.
www.facebook.com/MercedesBenzGolf was launched today and will provide fans with regular updates, videos and images on what’s happening in the golfing world. Starting at The Open, where Mercedes-Benz is a patron and the Official Car of the tournament, it will give users a behind the scenes look at Mercedes-Benz involvement with the Championships throughout the week.
Mercedes-Benz experience as the world’s oldest car manufacturer has clearly aligned its reputation for innovation with the world’s most popular social networking site.
Lueder Fromm, Director of Global Marketing Communications for Mercedes-Benz Cars, commented “Facebook is an excellent platform not only to showcase the close ties between the sport of golf and Mercedes-Benz but also to allow people to interactively follow our numerous golf activities. The Open Championship is the most prestigious golf tournament in the world and www.facebook.com/MercedesBenzGolf is an ideal way to link people’s interests in golf and cars all over the world.”