Berlin/Stuttgart – In the occasion of this years European Soccer Championship, Mercedes-Benz CharterWay has laminated ten refrigerated truck trailers with European Soccer Championship motifs. Five of the trailers feature the alpine image from the popular TV commercial “Alpenabenteuer” (Alpine Adventure). The remaining five trailers is decorated with an enormous collage of more than 5,000 photos of soccer fans. CharterWay Rental is making the ten trailers available to customers beginning immediately - either alone or complete with a truck, and also for only one day if desired. The commercial vehicle services provider is offering the trailers as part of the loyalty campaign of the Deutsche Fußball Bund (DFB) and Mercedes-Benz.
The loyalty campaign was originated by Mercedes-Benz, as the general sponsor, together with the German Soccer Association (DFB) to support the German national soccer team in its quest for the EURO 2008 championship. The campaign will be accompanied by a wide array of communication measures before and during EURO 2008. The “Alpenabenteuer” commercial that is being shown in movie theaters and on television made its premiere 72 days before the start of the European Championship and served to kick off the campaign. Since the end of March thousands of German national team fans have pledged their loyalty to their team under the motto “Gemeinsam zum Titel” (Together to the Title). The fans uploaded photos of themselves to the website www.fans2008.de, and a gigantic collage of the images was created - a true collector’s item.
About Mercedes-Benz CharterWay
Mercedes-Benz CharterWay has been providing procurement, management, and mobility services for Mercedes-Benz commercial vehicles since 1992 - and setting the market standards for more than 15 years. The service organization has started its full solution services in Germany, Belgium, France, the Netherlands, and Great Britain. In 1996 Italyand Spainwere integrated. Until 2001 Czech Republic, Portugal, Poland, Switzerlandand Austriahave been added. CharterWay Service, CharterWay Service-Leasing, and CharterWay Rental are the packages offered by CharterWay, which is the market leader in its segment and can call upon the resources of the complete Mercedes-Benz service network in Germany and the rest of Europe. Mercedes-Benz CharterWay currently manages a fleet of more than 160,000 commercial vehicles, almost 70,000 of them in Germany. The services offered is designed individual for every country.