The end of the year sees the publication of a contemporary art calendar for 2010. The Visionaire issue "2010" produced in cooperation with the car brand smart is a very special gift idea for Christmas. The calendar enables 365 works of art to be given at the same time instead of just one and is a pleasure to behold throughout 2010.
The 57th issue of the legendary New York fashion and art publication Visionaire focuses on the unique two-seater smart fortwo. "Visionaire 2010" is the first electric issue of the publication. 52 internationally renowned curators and collectors were recruited and selected 365 works of art for this issue. In the form of an electrically operated calendar "2010" is a forward-looking compendium of contemporary art. The cooperation with Visionaire was motivated by the launch of the second generation smart fortwo electric drive.
Visionaire “2010“ shows the works of artists like Ai Wei Wei, Omer Fast (National Gallery Prize 2009) and Sigmar Polke. The collection is supplemented by internationally renowned museum curators such as Klaus Biesenbach (MoMA New York) and Dasha Zhukova (Garage Center of Contemporary Culture Moscow), collectors of contemporary art such as Christian Boros and Mario Testino, architect Zaha Hadid, actress Tilda Swinton and model Kate Moss. Furthermore the fashion designers Rei Kawakubo ( Comme des Garçons ) and Marc Jacobs (Louis Vuitton) are among the curators.
From December 1st 2009 the 57th issue of Visionaire will be available in selected bookstores and from www.visionaireworld.com for a price of USD 295. With the calendar, smart will enhance every day of 2010 with a personal work of art.
Brand, Lifestyle and Social Media Communications, Mercedes-Benz Cars