Fuso Successful in Growth Markets
Kawasaki, Japan
Jun 03, 2011
  • 1,000th Fuso truck produced in Russia
  • Sales volumes expected to rise in Russian market
  • Market entry in Mongolia
  • Expansion into further markets planned for 2011

Kawasaki, Japan – Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers and an integral part of the Daimler Trucks division, continues its success story in growth markets. At the end of May, the company produced its 1,000th Fuso truck in Russia. It also entered the Mongolian market in May.
Fuso reaches production milestone in Russia
The 1,000th Canter light truck rolled off the production line roughly only one year after truck assembly began at the Fuso Kamaz Trucks Rus (FKTR) manufacturing facility in Naberezhnye Chelny. FKTR is a joint venture, in which Kamaz and Daimler AG each have a 50 percent stake.
The joint venture was set up in late 2009 to handle importation, production and distribution operations for Fuso trucks in Russia. The joint venture’s headquarters is in Kazan.
Fuso: No. 2 Japanese brand in Russia
Fuso has meanwhile become the No. 2 Japanese brand in the light truck segment in Russia. Furthermore, the distribution network for Fuso trucks in Russia was continuously expanded last year and now numbers 50 locations throughout the country. “We are just getting started in the key Russian market,” said Dr. Albert Kirchmann, Head of Trucks Asia, with reference to the production milestone. “We see great potential for our products here, especially as the Russian economy becomes more diversified with greater focus on services.”
Market entry in Mongolia strengthens the company’s presence in Asia
Russia’s neighbor Mongolia is also considered to be a growth market, and Fuso has had a presence there since mid-May. The move takes the company a step closer to achieving its strategic goal of international expansion into key markets with growth potential.
Fuso will initially offer the Canter light-duty truck and Fighter medium-duty truck in Mongolia. The trucks are being exported from Japan and sold through the dealer network of Mongolian Star Melchers Co., Ltd. (MSM), which is headquartered in the Mongolian capital of Ulaanbaatar.
“We see solid economic growth potential in Mongolia,” said Kai-Uwe Seidenfuss, MFTBC Vice President of Sales and Service International, at a ceremony marking the delivery of the first ten Canter trucks to MCS Coca-Cola LLC in Ulaanbaatar on May 16. “Furthermore, with our products and comprehensive service offerings, we and our local partner MSM can help promote the development of the industrial sector in the country.”
Fuso International Growth Strategy
Last year, MFTBC entered a number of new markets, including Russia, Pakistan, Cambodia, and Laos. As a result, Fuso is now active in more than 150 markets worldwide. The company will continue its expansion activities in 2011 and will enter new markets during the course of the year.
About Mitsubishi Fuso Truck and Bus Corporation (MFTBC)
MFTBC is an integral part of the Daimler Trucks division of Daimler AG. Daimler currently owns 89.29% of MFTBC, while Mitsubishi Group companies hold 10.71%. Based in Kawasaki, Japan, MFTBC develops, manufactures, and sells a comprehensive range of Fuso brand trucks and buses, which are marketed in more than 150 countries worldwide. Fuso is the most important Daimler Trucks brand in Asia. MFTBC serves as the competence center for all light trucks worldwide and is also the global hybrid center for all of Daimler’s truck series.
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