Press Kit: The Mercedes-Benz Museum
Stuttgart
Jul 10, 2012
Experiencing history by themes and epochs: Legend and Collection at the Museum
The exhibition at the Mercedes-Benz Museum is divided into Legend rooms and Collection rooms. The Legend rooms narrate the history of the Mercedes-Benz brand, dividing it into themes and epochs. The rooms are ordered chronologically and the exhibition is fully through-designed. The Collection rooms are arranged thematically and document the breadth and diversity of the brand’s vehicles. The Fascination of Technology on Level 0 offers a glimpse into present-day Research & Development at Mercedes-Benz.
The seven Legend rooms, which take visitors on a chronological journey through the history of the automobile to the present day, are each linked by 80-metre ramps. With the exception of the first and last rooms, the Legend tour is designed in line with a consistent principle: along the outside of a curved, clover-leaf wall, a ramp sweeps down to the vehicles, which form the focal point of each display. While visitors can look down at the exhibits to the right-hand side, a chronological display on their left illustrates key events in corporate history as seen against their specific historical backdrop. The Legend rooms offer a striking illustration of the context in which epoch-making innovations in automotive engineering were made.
Each Legend room illustrates a particular era by developing a central theme. These include the invention of the independent, petrol-driven road vehicle, the origin of the Mercedes brand, the development of the supercharger and diesel engine, the Gullwing and semi-forward control trucks of the 1950s, the increasing importance of safety and environmental protection, the brand’s global presence, and in the final Legend room the complete history of racing and record-breaking cars.
  • Legend 1: Pioneers – The Invention of the Automobile, 1886 - 1900
  • Legend 2: Mercedes – Birth of the Brand, 1900 - 1914
  • Legend 3: Times of Change – Diesel and Supercharger, 1914 - 1945
  • Legend 4: Post-war Miracle – Form and Diversity, 1945 - 1960
  • Legend 5: Visionaries – Safety and Environment, 1960 - 1982
  • Legend 6: New Start – The Road to Emissionfree Mobility
  • Legend 7: Silver Arrows – Races & Records
The Collection rooms: thematic layout
The generously designed Collection rooms accommodate a large number of exhibits providing broad coverage of the background to each themed room. 
The themes range from travel by bus, taxi or passenger car, goods transportation and distribution, the Gallery of Helpers documenting firefighting, the emergency services and municipal operations, celebrity cars, the Gallery of Heroes, with exhibits from everyday situations and changing special exhibitions.
Discreet floor graphics reminiscent of road markings indicate the topic of each Collection room and the direction to be taken through the vehicle layout. The vehicles in the Gallery of Helpers, for example, are all oriented towards a focal point in the centre of the space, while the Gallery of Celebrities is displayed on high-quality wooden plinths.
Alongside the ramp linking each Legend tour to one of the Collection rooms is a glass showcase, viewable from both sides. On the outside it displays model vehicles, on the inside smaller exhibits such as vehicle parts, accessories and promotional articles. A "micro-cinema" also shows films illustrating the topic of each Collection room.
  • Collection 1: Gallery of Voyagers
  • Collection 2: Gallery of Carriers
  • Collection 3: Gallery of Helpers
  • Collection 4: Gallery of Celebrities
  • Collection 5: Gallery of Heroes
Emotional finale at the banked curve
Both the Legend and Collection tours end up at the “Silver Arrows – Races & Records” display, where a steep banked curve sweeps around the entire exhibition space, gradually becoming a vertical, cylindrical wall studded with famous record-breaking cars.
Legend 7 is an emotional finale to the museum tour. On entering this area, visitors are able to take a seat on a grandstand opposite the banked curve, either to savour the impressive overall image for a while or view film footage of historic motor races shown on six different monitors. The grandstand is connected to a passageway behind the banked curve, which opens out into a "racing tunnel" leading to the Legend room devoted to "Races & Records". Original memorabilia from famous racing drivers and two racing simulators offer visitors a further opportunity to immerse themselves in the fascinating world of motorsport.
The banked curve gradually becomes a vertical wall on which famous record-breaking cars are mounted – from the record-breaking W 125 of 1938 to the solar-powered Solarmobile, which won the Tour de Sol from Lake Constance to Lake Geneva in the mid 1980s. At the centre of this cylindrical display, five platforms rise from the lower level of the connecting building, displaying experimental vehicles past and present. These exhibits link the museum tour with the Fascination of Technology display area, which covers an area of 800 square metres and showcases the current state of development and gives a prospect of the future.
Your Media Contact
Friederike
Valet
Communications Mercedes-Benz Museum
Phone: +49 711 17-49606
Fax: +49 711 3052232896
Miriam
Weiss
Communications Mercedes-Benz Museum
Phone: +49 (0)711 17 49 606
Fax: +49 (0) 711 30 52 23 28 96
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