March 1997: Launch of the new premium A-Class model
Bodywork concept employing sandwich design
Innovative solutions and high-grade appointments with safety systems
The Mercedes-Benz ideals in a compact car - that is what the A-Class, launched in 1997, is all about. The vehicle is highly innovative: for instance, its bodywork structure with sandwich floor, together with a comprehensive safety system, set new engineering standards. The successful combination of youthful styling, state-of-the-art technology, and a clever spatial concept put the Mercedes-Benz A-Class in a class of its own.
Mercedes-Benz engineers developed the A-Class as a premium model in its market segment, creating a recipe for success. The new model, which was incorporated in Mercedes-Benz’ strategic product drive from the outset, has earned the traditional Stuttgart brand a particularly large number of young new customers. The second generation has been in production since 2004. To date, more than 1.5 million units of the two model series, the W 168 (1997 to 2004) and W 169 (from 2004), have been sold.
“The A-Class is a great step forward,” a 1997 brochure for the new Mercedes-Benz model announced. Mercedes-Benz engineers and their A-Class have more than met this challenge with innovative ideas, the courage to break new ground in the automotive industry, impressive safety levels, high efficiency, and, not least, the considerable charm of a small Mercedes.