Global Excellence. Crafted for India
There is a great desire among Indian customers for a world-class truck which they can proudly call their own. The need of the hour is a truck that will give them a high value on their investment. With this perspective, Daimler AG incorporated Daimler India Commercial Vehicles (DICV) as a wholly-owned subsidiary in 2008, in order to create world-class products, to be manufactured indigenously in partnership with Indian suppliers.
Currently, Daimler is present in the Indian market with the Mercedes-Benz brand of trucks. Beginning 2012, DICV will initiate production of commercial vehicles under the uniquely Indian brand ‘BharatBenz’. Towards this objective, DICV has invested Rs.4,400 crores in establishing a state-of-the-art manufacturing plant at Oragadam near Chennai, including an extensive research & development arm.
Subsequent to the launch of an all new brand "BharatBenz", DICV set to take its vision and mission into the market. After a successful Premiere of its trucks in March 2012, DICV inaugurated its state-of-the art plant at Oragadam, near Chennai, in April 2012. Later, in June 2012, it began production of the Heavy-duty trucks. This was followed by a slew of dealerships that were inaugurated. On 26 September 2012, DICV launched its Heavy-duty trucks after an intense period of testing. February 2013, witnessed the launch of the Light/Medium duty range.