Culture of Integrity

Ethical principles cannot be dictated. We therefore promote integrity through numerous initiatives and an ongoing dialog. Over the past few years, Daimler has been setting standards in terms of integrity and compliance.

In 2011, Daimler was the first automobile manufacturer to establish a Board of Management division for Integrity and Legal Affairs. The division's varied initiatives contribute to the sustainable anchoring of integrity across the company.

New ways of communicating with employees

Daimler has been breaking new ground since September 2014 with its online "Monster Mission" game. The game raises awareness of issues relating to ethical conduct, and is available to all employees around the world. In it, employees must take aspects of ethics and economics into account to guide their fictitious company through critical situations. The monsters embody behaviors that are not in agreement with Daimler's principles.

Integrity Dialog

Continuous dialog and shared principles

Daimler has been maintaining a continuous dialog with its employees since 2011 in order to constantly develop its culture of integrity. Regular discussions of questions related to integrity are an integral part of our daily work.

Part of the shared principles are fairness, responsibility and mutual respect.

The main outcome of this group-wide dialog is our Integrity Code which entered into force in 2012 and is based on a shared understanding of values developed jointly with our employees. It defines the principles for our business conduct in daily work, such as fairness, responsibility, mutual respect, transparency, openness and compliance with laws and rights. The policy, which is valid throughout the group, is available in 23 languages. An orientation guide presenting the most frequently asked questions offers practical support for specific situations in our day-to-day business. In addition, a team of experts is available to answer questions on the Integrity Code.

Training and expert consultation on integrity

In order to ensure and promote conduct that complies with regulations, managers and employees are given intensive training on the subjects of integrity and compliance as part of a global training program. This prepares the employees to make the right decisions in difficult situations and minimize risks. In 2013, we rolled out a web-based training course on our shared values and principles of behavior for more than 100,000 employees throughout the corporate group. In 2014, nearly 40,000 employees completed extensive web-based training on integrity, compliance and legal issues.

A central contact and advice center has been available for employees at the German locations with questions relating to the subject of integrity since March 2015. This “Infopoint Integrity" also provides assistance with other issues, and puts people in touch with the right contacts.

Daimler Compliance Academy

We offer a seminar for external compliance practitioners from companies in any industry in the form of the Daimler Compliance Academy. The aim is to create a platform for exchange of experiences about compliance trends and challenges. The focus is on an interactive dialog and the teaching of practical know-how using fictitious case studies.

A critical view from the outside

The Advisory Board for Integrity and Corporate Responsibility has been an important source of input for Daimler since 2012. It comprises independent experts from the fields of science, business, politics and non-governmental organizations, all of whom boast a wealth of experience with topics relating to ethical conduct. They provide critical and constructive support for the integrity process at Daimler from an external perspective.


  • Prof. Kai Bussmann, Head of Economy & Crime Research Center, Martin Luther University, Halle-Wittenberg
  • Prof. Rafael Capurro, Professor emeritus of Information Science and Information Ethics at Stuttgart Media University and Editor-in-Chief of the International Review of Information Ethics (IRIE)
  • Prof. Helmut Holzapfel, Head of the Department for Integrated Traffic Planning and Mobility Development, University of Kassel
  • Renate Hornung-Draus, Managing Director of the Confederation of German Employers’ Associations (BDA), Director European and International Affairs
  • Prof. Michael Kittner, Former Professor of Business, Labor and Social Law, University of Kassel and legal advisor for IG Metall
  • Prof. Catrin Misselhorn, Chair for the Philosophy of Science and Technology and Director of the Institute of Philosophy at the University of Stuttgart
  • Prof. Pierre Sané, Board Member, UN Global Compact
  • Sylvia Schenk, Attorney in Frankfurt, former Chair of Transparency International Germany, Board Member of the German Olympic Academy
  • Prof. Ernst Ulrich von Weizsäcker, Environmental scientist, climate expert and former member of the Bundestag

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