Entrepreneurship and social responsibility go hand in hand for Daimler. At all locations where we do business, as an employer or as an ordering customer, we are involved in multifaceted exchanges with our regional environment.
Our basic aim is to promote recognizable social benefit and to continually expand our social commitment.
Our activities are significantly based on and oriented towards intensive dialog with communities and local institutions. In 2012, we supported non-profit institutions and social projects around the world with total financing to the amount of € 58 million.
Our role as a "good neighbor"
Our promotion activities are classified in donations, sponsoring, corporate volunteering, promoting foundations and self-initiated projects. In these areas we focus on fields of activity that arise from our role as "good neighbor" at our locations around the world, to which we can contribute our core competence as an automotive manufacturer. These include but are not limited to:
In addition, we are also dedicated to the promotion of traffic safety with various initiatives.