In 1977 the Group laid the foundation for its Daimler Art Collection, which now comprises some 2,600 works. Already at the time of its establishment, the intention was to secure cultural education within the company.
Employees at various locations are therefore given direct access to the works of art. Through their daily encounters with art as a matter of course, it becomes an integral part of their everyday working environment. The abstractminimalist basic orientation of the Collection includes international items to an ever greater extent, in view of the increasing internationalization and globalization of the company. It is thus the organically grown – and steadily growing – expression of our Group’s social self-image and cultural profile.
Invitation to Dialogue
The Collection, comprising works by some 700 German and international artists, is of course accessible not only to employees but also to the general public on previously arranged guided tours.
Whether on the plant area in Stuttgart-Untertürkheim, Stuttgart-Möhringen, Sindelfingen or in the Mercedes-Benz Museum:
The Daimler Art Collection shows that our commitment for art represents a grown part of the cultural profile of the company. Parts of the collection are also exposed in the context of the 2003 started world tour by large museums with one particularly for pupils and students produced art connection program.
Art has a home
The Daimler Art Collection fi rst moved into a domicile of its own at the Group’s Berlin location in 1999, in the elaborately renovated Haus Huth complex on Potsdamer Platz. The “Daimler Contemporary” room provides special insights. The thematic exhibitions and new acquisitions shown are rotated on a quarterly basis. This exhibition space is also the setting for smaller exhibits by individual artists and for special exhibitions.