Digital transform…what was that again? Only a very few of the people you meet can clearly explain the term “digital transformation.” Jörg Mäusling is one of those few. He started out at Daimler as a student in a work-study program. Today his daily work consists of confronting the question of what our world will look like in the future. What challenges are shaping up for Daimler? How will certain technologies develop, and what does that mean for the group? What needs will customers have? What products will an automaker have to offer on the market in 2025?
Of course no one can predict what the future will bring, but it’s certainly possible to make some guesses on the basis of trends and developments. Mäusling therefore analyzes new technologies, in-house trend research, studies, and other tech companies. He brings these findings and ideas into the group. This information is then made available to the specialist units in order to promote the Daimler group’s development.
When asked what he likes most about his job, 31-year-old Mäusling points out its variety: “There are totally strategic aspects, and in connection with them we write analyses, look far into the future, and deal with innovative technologies and processes. Then again, there are also very practical projects in which we might, for example, work together with a film agency to present the future in a series of images or promote a competition with start-ups.”