April 08, 2019 - His moustache is legendary, he made sneakers and No-Ties at Daimler socially acceptable and under his leadership Mercedes-Benz Cars achieved one sales record after another. But his story with Daimler already started in 1976 at the research department and goes over Brazil, Argentina and the United States. In the Daimler Podcast “HeadLights” the former Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, Dieter Zetsche, talks about his beginnings, his best and hardest times at Daimler and reveals which company he asked for a car with a handwritten letter when he was younger.
I think in order to be really able to do a good job, you have to keep your independence. You have to be able to imagine that you could live without that as well. Only then you are able to make decisions which might not always be popular, which might involve risks or certainly will.
Podcast video: 3x30 - 3 questions in 30 seconds
About Dieter Zetsche
Dr. Dieter Zetsche had been a member of the Board of Management of Daimler AG since 1998 and Chairman of the Board of Management of Daimler AG from 2006 until May 2019. He was also Head of Mercedes-Benz Cars Division. He was born in Istanbul, Turkey, on May 5, 1953. He studied electrical engineering at the University of Karlsruhe and graduated as an engineer. He joined the research department of the then Daimler-Benz AG in 1976. Dr. Zetsche completed a doctorate in engineering in 1982 at the University of Paderborn.
In talk with Dieter Zetsche: Jessica Abt