November 09, 2020 - How does Ola Källenius want to refocus Mercedes-Benz AG strategically? How does he intend to reconcile luxury, electrification and digitization with swabian cost efficency? And what was it actually like for him to switch to the role of CEO? That is what the CEO of Daimler AG and Mercedes-Benz AG, Ola Källenius, talks about in this HeadLights episode. He explains in detail how he intends to have the "world's most desirable cars" built and what is behind the "moonshot project“ Vision EQXX. He talks about how he deals with difficult decisions such as reducing personnel costs. And he reveals what a piece of bread has to do with his personal luxury experience.
It’s quite simple. We will build the world’s most desirable cars. The brand promise of Mercedes is sustainable and modern luxury looking into the future. So whatever you get from us, you are going to be blown away.
About Ola Källenius
Ola Källenius is Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG.