We are the stage for game-changing business. The automobile industry is in a time of new departures. Four megatrends are poised to revolutionize the sector: connectivity, sharing, autonomous driving and electric drive. As one of the largest car manufacturers in the world, Daimler AG has played a pioneering role in all of these areas. It is now time to exploit this advantage and take pole position as an innovation leader for the future as well– with disruptive and unconventional ideas. Yet: how can a good idea become a business model, a new company? How can talents realize their visions? And how can a big corporation offer an environment to entrepreneurs that is as attractive as a start-up? Daimler AG has taken on this challenge with the foundation of Lab1886 in Stuttgart in 2017: here the ideas of employees fall on fertile ground. They will find ideal conditions, a breeding ground in which to develop their new business models.