Daimler India Commercial Vehicles (DICV), a wholly owned subsidiary of Daimler AG, Germany, is a full-fledged commercial vehicle player in the Indian market and the only Daimler entity worldwide with a brand dedicated to its home market: BharatBenz. DICV produces and sells in India above 9 to 55 tons trucks as well as BharatBenz buses, Mercedes-Benz coaches and bus chassis. DICV’s state-of-the-art manufacturing plant at Oragadam near Chennai spreads over 400 acres (160 hectares) including a highly modern test track and is home to the company’s headquarters, R&D and training operations. With one global quality standard, it also produces for Daimler Trucks’ brands of FUSO, Mercedes-Benz and Freightliner. Products and parts are exported to more than 50 markets in the Africa, Asia, Latin America and the Middle East. DICV represents an overall investment of more than INR 5,000 crores.
BharatBenz brand, was tailored for this market and was first unveiled in February 2011, the brand was launched in September 2012 with the introduction of its heavy-duty haulage trucks. The portfolio has since grown with the launch of medium-duty haulage trucks (2013), construction & mining trucks and tractors (2014), and buses (2015). The continuously expanding BharatBenz sales and service network of more than 200 touchpoints has been a key pillar of this growth story. Within six years after the market launch, more than 90,000 vehicles have already been handed over to customers – an unprecedented ramp-up in the world's toughest commercial vehicle market.
