The newly formed Digital Unit is a cross-departmental, joint initiative by Marketing and IT. Innovative and digital products are made tangible for the customer through integrated sales activities. These include, for example, personalized sales and after-sales offers, the further development of Mercedes me and the creation of apps for a comprehensive package of mobility-related services.
Daimler is taking a new approach to meet the challenges of digitization in the most effective way. Aspects such as autonomy, self-organization and end-to-end product responsibility are essential to the success of the newly formed unit. With an attractive working environment and small teams with flat hierarchies, it meets the requirements for an agile 'start-up' and provides its personnel with the ideal ambience for creativity and innovation.
Mercedes-Benz plans above all to expand and strengthen Mercedes me, so as to offer customers fascinating products, services and experiences. The aim is for the customer to be optimally supported and encouraged at all times on the digital journey with Mercedes-Benz. This is a further step on the way from an automobile manufacturer to a provider of mobility and services.