Pride Parade Truck Tour Our employees live Diversity!

In our Company, one human being is like the next...

...that is to say, different! That’s a good thing-but not a matter of course either. At Daimler, we advocate tolerance, openness and equal opportunity. However, sometimes differences or dissimilarity are still seen as odd, irritating or even threatening today. This frequently leads to rejection, contempt or mockery. But it is exactly these differences that make us strong! Because we all put our personal perspective into our work to form a colorful workforce with 285,000 employees who give their best each day.

With stronger involvement in 2017

Under the slogan "We live diversity!" the Mercedes-Benz truck designed specifically for the pride parade rides in six cities. The Truck-Tour started in Cologne on the 09.07. and led about Munich (15.07.), Berlin (22.07), Stuttgart (29.07.), Hamburg (05.08.) finally to Bremen (26.08.). This year we drove together with our colleagues from the GL@D-Network, Daimler Financial Services, Mercedes-Benz Bank, car2go and moovel. With our first CSD Truck Tour we brought over 500 staff members and employees, as well as over 100 car2go clients and customers to the parades and therefore reached people who are diverse and "different", as we are at Daimler.

„We are proud of the great Diversity in our company. Diversity is our drive for ideas, ingenuity and success. Top performances are independent of gender, age or origin. With our commitment at the Pride Parades, we show that Daimler stands for tolerance, openness and appreciation“, says Wilfried Porth, Executive for Human Resources and Director of Labor Relations of Mercedes-Benz Vans at Daimler.

We show the flag for diversity and tolerance also international

In 2017 we had activities in the USA, including Denver, Dallas, Atlanta and New York. Here Mercedes-Benz USA committed themselves for tolerance and respect. The staff organized the "pride ride" on the occasion of the "pride month". The Pride Month is the American version of the Christopher Street Day. Five colorful G classes went during the event from the West Coast through the country. Destination: The Pride Parade in New York City.

The employee network GL@D

GL@D is one of eleven official employee networks at Daimler and has more than 150 members. The network promotes a tolerant corporate culture and acts as a competent contact for topics relating to sexual identity at the workplace. André Volkert, speaker of the GL@D-Network: „We think it’s great that the company stands again for values such as diversity, tolerance and openness with this year's truck tour and that so many colleagues have put a sign on the parades with us.” The members hold regular get-togethers and take part in events like the Diversity Day or the carrier trade fair Sticks & Stones. In 2014, the Salt of the Earth MCC community ("Salz-der-Erde-MCC-Gemeinde") in Stuttgart awarded the network with the Rosa Detlef Prize. With this it honored the special efforts of GL@D on behalf of lesbian, homosexual, bisexual as well as transsexual and intersexual employees.

Special awards for Diversity at Daimler

Just recently, Daimler Financial Services (DFS) received the special "Diversity" award of the Great Place to Work Institute at the beginning of July 2016. The Institute awards companies that utilize the cultural and social diversity of their employees and make a special effort to promote social integration and intercultural development.

The DFS subsidiary, Mercedes-Benz Bank, is among the best employers in Germany anyway. This was what the Great Place to Work Institute decided after a benchmark survey on the attractiveness of the workplace culture. In addition, the Mercedes-Benz Bank Service Center in Berlin won the regional employer competition as "Best Employer in Berlin-Brandenburg" in 2016. The Institute has honored the dedicated efforts for the training of young managers with the special "Training" award.

In 2014, the Völklinger Kreis awarded the Max Spohr Management Prize to Daimler's Diversity Management. The Völklinger Kreis is the professional association of gay managers. The Diversity Office has been active since 2005 and promotes and manages diversity at Daimler.

Diversity Diversity is our driving force for ideas, innovation and inventiveness. It makes us more successful in business and plays a key role in furthering integration and cohesion in society.

Usage of cookies

In order to optimize the website and for continuous improvement Daimler uses cookies. You agree to the usage of cookies when you continue using this site.