Daimler generates well over 80 percent of its revenue outside Germany. We are represented at more than 180 locations on six continents. Our employees are citizens of over 150 nations.
The cultural diversity of our workforce is one of our strengths. It gives us a better understanding of the regional differences in our customers' needs and helps us to align our products accordingly. After all, our customers themselves are becoming ever more diverse and international. We promote an intercultural outlook at Daimler through global HR initiatives, mentoring programs, training courses and a targeted recruitment strategy. At our sites around the world, the majority of our managers are drawn from the local population. And almost one third of the recruits to CAReer, our company-wide trainee program, come from an international background. The aim is to increase that proportion to 50% by 2020.
International diversity campaigns underline the importance of diversity for Daimler. Every location decides on its own cultural and political focus.