Across generations under a good star The Crocco Family and 60 Years Mercedes-Benz do Brasil

Happy anniversary! Daimler has been represented with a subsidiary in Brazil for the last sixty years. Only few people have experienced the history of Mercedes-Benz do Brasil as closely as Etevaldo, Renato and Thiago Crocco. In other words: in the Crocco family, the family history has been tied closely together with the history of the company for almost half a century.

The solidarity at Mercedes-Benz do Brasil was and remains great.

Renato Crocco, 2016

How did this come about? Let's go back to the year 1967: Etevaldo Crocco, son of Italian immigrants, who was 36 at the time, was looking for a job in the vicinity of São Paulo. He found the perfect one in São Bernardo do Campo – and remained true to Mercedes-Benz do Brasil until 1991. Unfortunately, he won’t be able take part in the celebration for his employer's sixtieth anniversary - Etevaldo died a few years ago.

But, Renato and Thiago are living proof that Etevaldo's enthusiasm and passion for Mercedes-Benz live on. His son Renato (47) has been working at Mercedes-Benz do Brasil for more than 30 years now. He started there as an intern at the age of 14 – and since then has progressed to working as an engineer in the Technical Modifications & Documentation unit.

Thiago (24), Renato's son and Etevaldo's grandson, has meanwhile been on board for almost six years: "I remember my father showing me the plant on visitors' day very well – it was fascinating," says Thiago and adds: "And I also remember how happy I was when I signed my employment contract after the training."

What has changed in the course of three generations? Renato and Thiago are unanimous: the company has made incredible progress in the areas of technology, work safety and ergonomics. But, what Etevaldo Crocco once appreciated the most about his work has remained the same: "The solidarity at Mercedes-Benz do Brasil was and remains great," said Renato Crocco, "even during hard times."

More Information:

Daimler locations in Brazil

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