Daimler in North America

There are 34,015 people who work for Daimler in North America*. They not only make an important contribution to the economies of Canada, Mexico and the United States, but they also play a crucial role in Daimler's global success. Find out about our business units in North America.

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Our investment, combined with a focus on innovation and maximizing performance, has fueled the continuous growth of our company throughout North America. We offer our customers in North America a multifaceted range of products, create jobs and support local communities.

How are we positioned in North America?**

  • There are around 34,000 people working for Daimler in North America, which represents about 12% of our global workforce.
  • With 140,000 units sold, the US is the largest market in the world for Daimler Trucks.
  • With a total of 165,000 units, Daimler holds a market share of 40% for heavy-duty trucks (class 8) and a market share of 39.8% for trucks classes 6 to 8 in North America.
  • 17% of all Mercedes-Benz Cars have been sold in North America in 2017.
  • With 338,000 units sold, the US is the second-largest market for Mercedes-Benz Cars.
  • Mercedes-Benz has been the leading luxury brand in all three NAFTA markets in 2017.
  • With a contract volume of 41.6 billion Euro, the US is the biggest market for Daimler Financial Services.
  • The US is the second-largest market in the world for Sprinter vans.
  • With 3,440 units sold, Mexico is the second largest market for Daimler buses.
  • moovel transit is the market leader for mobile ticketing systems in the USA.
  • 22.8% of Daimler AG's shareholders come from the US.

Key Figures for Daimler in North America**

Mercedes-Benz Cars**

  • 1 production location in NAFTA

Daimler Trucks**

  • 14 production locations in NAFTA

Mercedes-Benz Vans**

  • 1 production location in NAFTA

Daimler Buses**

  • 1 production location in NAFTA

Daimler Financial Services**

  • 4 Sales Outlets in NAFTA

*References to ‘Daimler’: Unless otherwise specified, in the pages of this Website, “we”, “us”, “our”, the “company”, “Daimler”, the “Daimler Group”, or the “Group” refers to Daimler AG and its consolidated subsidiaries, or any one or more of them, as the context may require.
**all numbers as of December 31, 2017 / Exchange Rate for 12/31/2017: 1 EUR = 1.1993 USD
***US only, not NAFTA

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