Daimler in North America

There are 38,191 people who work for Daimler in North America*. They not only make an important contribution to the economies of Canada, Mexico and the United States, but they also play a crucial role in Daimler's global success. Find out about our business units in North America.

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Our investment, combined with a focus on innovation and maximizing performance, has fueled the continuous growth of our company throughout North America. We offer our customers in North America a multifaceted range of products, create jobs and support local communities.

How are we positioned in North America?**

  • There are around 38,200 people working for Daimler in North America, which represents about 13% of our global workforce.
  • With 161,000 units sold, the US is the largest market in the world for Daimler Trucks.
  • Market Leader in North America: With a total of 189,700 units, Daimler holds a market share of 38.8% for heavy-duty trucks (class 8) and a market share of 38.4% for trucks classes 6 to 8.
  • 16% of all Mercedes-Benz Cars have been sold in North America in 2018.
  • With 327,000 units sold, the US is the second-largest market for Mercedes-Benz Cars.
  • Mercedes-Benz has been again the leading luxury brand in all three NAFTA markets in 2018.
  • With a contract volume of 46.2 billion Euro, the US is the biggest market for Daimler Financial Services.
  • The US is the second-largest market in the world for Sprinter vans.
  • With 3,200 units sold, Mexico is the second largest market for Daimler buses.
  • 16.4% of Daimler AG's shareholders come from the US.

Key Figures for Daimler in North America**

Mercedes-Benz Cars**

  • 2 production locations in NAFTA

Daimler Trucks**

  • 14 production locations in NAFTA

Mercedes-Benz Vans**

  • 1 production location in NAFTA

Daimler Buses**

  • 1 production location in NAFTA

Daimler Financial Services**

  • 4 Sales Outlets in NAFTA

*References to ‘Daimler’: Unless otherwise specified, in the pages of this Website, “we”, “us”, “our”, the “company”, “Daimler”, the “Daimler Group”, or the “Group” refers to Daimler AG and its consolidated subsidiaries, or any one or more of them, as the context may require.
**all numbers as of December 31, 2018 / Exchange Rate for 12/31/2018: 1 EUR = 1.145 USD
***US only, not NAFTA

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