Our Strategy Overview

As the inventor of the automobile, we believe it is our mission and our duty to shape the future of mobility in a safe and sustainable manner - with trendsetting technologies, outstanding products and made-to-measure services.

Our objectives

Our overarching corporate objective is to achieve sustainable, profitable growth and thus to increase the value of the Group. We strive to attain the leading position in all of our businesses.

More about our objectives

Mercedes-Benz S 500 e (Fuel consumption combined: 2.8 l/100 km; Combined CO2 emissions: 65 g/km)*: The world's first certified three-litre luxury saloon.

Strategic areas of growth

To achieve these objectives we have defined four strategic areas of growth for the Group, which we will focus on in coming years. We want to:

1. strengthen our core business

2. grow globally,

3. lead in technology, and

4. drive ahead with digitalization.

More about the strategic areas of growth

*The figures are provided in accordance with the German regulation 'PKW-EnVKV' and apply to the German market only. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the EU guide 'Information on the fuel consumption, CO₂ emissions and energy consumption of new cars', which is available free of charge at all sales dealerships, from DAT Deutsche Automobil Treuhand GmbH and at www.dat.de.

More Information

Future Mobility


Usage of cookies

In order to optimize the website and for continuous improvement Daimler uses cookies. You agree to the usage of cookies when you continue using this site.