For one thing, we are electrifying our cars, trucks, vans, and buses. In the car segment we will introduce at least ten fully electric models by 2022.
Connected vehicles and digital services are already an important purchasing criterion today. With Mercedes mein the car segment, Mercedes PRO in vans, and Mercedes-Benz Uptime in trucks, we offer comprehensive access to brand worlds and extensive services. And with our new MBUX infotainment system we’ve taken the theme of connectivity to the next level. Thanks to artificial intelligence, MBUX is capable of learning.
We have moved a big step forward on the road to autonomous driving through our updated Mercedes-Benz S-Class model. And with the new Actros Daimler Trucks was first to offer partially automated driving of level 2 in series trucks and announced that it will invest EUR 500 million in the development of highly automated trucks (SAE level 4) in the next years.
Our mobility services such as car2go, moovel, and mytaxi are already being used today by approximately 31 million people all over the world. In particular, the combination of autonomous driving and shared mobility will become increasingly important in the future. We are planning to put the first self-driving taxis on the road in the early 2020s.
The Vision URBANETIC: a completely new mobility concept for on-demand, efficient, comfortable and sutainable mobility.
The EQC (combined power consumption: 22.2 kWh/100 km; combined CO₂ emissions: 0 g/km, preliminary figures)** is the first Mercedes-Benz vehicle of the EQ brand to hit the road.
The first series-produced vehicles of the Mercedes-Benz Cars EQ family: the battery-electric smart models.
Research vehicle F015: With autonomous driving the car becomes a mobile living space.
Trendsetter: The first fully-electric truck for heavy-duty distribution.
The electric Fuso eCanter for light distribution is already in small-volume series production.
Start for electric drive of Mercedes-Benz Vans model ranges: the eVito.
Future Bus: The first semi-autonomous bus in the world.
3. CULTURE — adapting our corporate culture
At the cultural level, we are responding to the transformation of the auto industry by adapting our corporate culture to the new challenges. The increasing dynamism and the challenges of the automotive sector require a fast pace of innovation and agile action that is aligned with markets and customers. In cooperation with our employees, we have developed a new leadership culture under the overarching Leadership 2020 program. We are reinforcing the entrepreneurial spirit, becoming faster, and creating more space for innovation. We are promoting new development methods and new models of interdisciplinary cooperation in a targeted way. We are supporting the promising innovations of our employees and external partners and ensuring that they are implemented. We’re developing additional business ideas through innovation platforms such as STARTUP AUTOBAHN and Lab1886. With DigitalLife@Daimler we are pushing ahead the digital change on a superordinate level, allowing to experience technologies and promoting connected collaboration between the employees.
STARTUP AUTOBAHN is a platform initiated by Daimler for the collaboration of startups and industrial companies with the goal of identifying innovative technologies and business models.
At new digital trends like our own Global Hackathon Series we scout the latest trends and technologies and actively seek the discussion with new audiences.
4. COMPANY — reinforcing the divisional structure
In order to react appropriately to the dynamism of the business environment, the markets, and the new competitors and technologies, we need an organization that enables fast and agile operation. Through our fourth strategic pillar, “Project Future,” we are working to transform our divisions into legally independent units so that we can continue to focus and strengthen Daimler’s divisional structure. That’s because we want our internal mindset and our external structure to complement each other. It’s easier to be quick, flexible, and close to the market if the structures around you support this approach.
Three legally independent entities are to be created under the umbrella of Daimler AG. Mercedes-Benz AG will consolidate cars and vans, while the truck, bus and coach divisions will be combined in Daimler Truck AG. The already legally autonomous Daimler Financial Services AG will be renamed to Daimler Mobility AG in the future and still offer a wide range of mobility services. As the Board of Management and Supervisory Board of Daimler AG already gave their implementation approval in July 2018, only the final consent of the Annual General Meeting is now required. A vote on the restructuring is envisaged for the Daimler AG Annual General Meeting in 2019.
Through our strategic components CORE, CASE, CULTURE, COMPANY and CUSTOMER we want to successfully transform our company from a leading automaker to a leading provider of mobility.