Where ideas have no limit Hack.IAA

World premiere at the IAA

The first Hackathon at the IAA in Hannover took place on the 26th and 27th of September. 9 teams had 24 hours to develop their ideas within the transportation industry. Whereas sleep was scarce, the number and quality of ideas was impressive. In the end the teams even managed to come up with first prototypes of their ideas, which made Hack.IAA to a true success story. In sum our third Hackathon definitely confirms the assumption that all good things go by three.

Gallery Part 1

Winning Teams

Gallery Part 2

Management Review

Harald Rudolph

Head of Daimler Strategy, Daimler AG

“The IAA 2016 shows the innovation power of Daimler and highlights the importance of digitalization for commercial vehicles. With inspiring and unconventional formats like hackathons we generate new ideas, search the exchange with students and take them on the journey of digital transformation at Daimler.”


With DigitalLife@Daimler we bundle digitalization activities at Daimler to push and initiate digital transformation across all divisions at Daimler.

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