Focusing on the customer. digital processes, experiences, and services

We want to be able to respond even more quickly and individually to our customers’ wishes. To do so, we focus on two perspectives: What do our customers perceive directly, and what do they perceive indirectly? On the one hand, we are examining how customers experience our products and how we establish and maintain relationships with them. On the other, we are digitizing our processes in order to create the basis for meeting customer requirements more flexibly and economically with innovative products.

The focus is always on two perspectives:

Digitalization offers us many opportunities to be the technology leader for alternative drive systems, autonomous driving, connectivity, mobility services, and transportation services. Goals include:

  • Forging ahead on the path to zero-emission driving.
    Find out more in our Web Special at “Comprehensively Efficient
  • Continuing, at all divisions, to expand our pioneering role in safety technology and autonomous driving. The new E-Class marks a major step forward on the path to autonomous and connected driving.
    Find out more in our Web Special at “Autonomous Driving
  • Enhancing the connectivity of our vehicles. In doing so, we want to facilitate the seamless usage of the new technology for our customers; for example, connectivity systems such as Connect me from Mercedes me.
    Find out more in our Web Special at “Fully Connected
  • Paving the way for new business models that encompass much more than just vehicle production and sales. An example from the transportation sector is Daimler’s fleet management system for the truck-related FleetBoard service. Our mobility platform moovel enables customers to optimally combine different mobility services.
    Find out more at “Daimler Mobility Services

The automotive industry is on the threshold of fundamental changes. Digitalization is the main force driving this transformation. Customer requirements are becoming more varied and complex, and this affects the entire product lifecycle. We are connecting our entire automotive value chain step by step – from digital design to networked production and all the way to digital after-sales. Thanks to the digital networking of our global development locations, we can develop more quickly and efficiently thereby incorporating new ideas quickly and directly into products. And we can do this 24/7. This also benefits our customers worldwide. One buzzword that is frequently mentioned in this regard in Germany is “Industry 4.0.”

For more information on how Daimler is preparing itself for this future, go to:

Industry 4.0 @ Daimler

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