Joyful Anticipation. Exclusive insight into production

A new tool within "Mercedes me" makes it possible after ordering the desired vehicle to track its production status online from the comfort of your own home, or while travelling: Between the ordering and delivery time, Mercedes-Benz offers new car buyers insights into the production of their Mercedes-Benz car in real time, so as to heighten the Joyful Anticipation.

Track the production position of your car easily

The new service from Mercedes me is a special brand experience on a PC, tablet or smartphone. Joyful Anticipation is available for vehicles in production in the German Mercedes-Benz car plants in Sindelfingen (CLS, CLS Shooting Brake, E- and S-Class), Rastatt (A- and B-Class, GLA) and in Kecskemét (B-Class, CLA, CLA Shooting Brake) in Hungary but it will shortly also become available for models from other Mercedes-Benz plants.

Joyful Anticipation for Mercedes-Benz customers - With Production chief Markus Schäfer

Customers concluding a sales contract in Germany for a new Mercedes-Benz car receive a flyer about Joyful Anticipation. Using their personal Mercedes me account, they can log-in and input their ordered vehicle using the order number. In addition to information about the vehicle, they receive an insight into different production stages – from production planning, body shop, painting, assembly and quality control to completion and planned delivery.

Digital transformation is a central initiative in our production strategy. It means that we are not only making our worldwide production network even more flexible and efficient, but also creating new services and real added value for our customers – as we do with the ‘Joyful Anticipation’. We are driving digitisation ahead at full speed in our plants, with the use of the latest Industry 4.0 methods.

Markus Schäfer, Member of the Divisional Board of Mercedes-Benz Cars, Manufacturing and Supply Chain

Joyful Anticipation in four steps

While waiting for your car you can track its production status.

Joyful Anticipation consists of four areas: Welcome, Your Vehicle, Your Production and Your Handover, which are configured completely individually for the customer and vehicle. The aim is to give the customer an individual, exciting, digital brand experience even during the waiting time for the ordered vehicle. In the Your Vehicle section, the customer is given all the relevant information relating to the ordered vehicle. In the Your Production section, the customer finds out everything about the individual production stages for the ordered vehicle with real-time tracking. The multimedia content provides an entertaining insight into the manufacture of a Mercedes-Benz car, ranging from the production location to the production processes and the final inspection. Following vehicle completion, the customer can find out all he/she needs to know about the vehicle handover.

Networking the entire value added chain in real time is already more than just a vision for Mercedes-Benz. And the focus here is always on the potential and actual customer. The status of every vehicle in the Mercedes-Benz car plants is reported to the production network. These data are used for production planning and control. The new service of Mercedes me now likewise accesses these vehicle data.

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