Mercedes-Benz has established Advanced Design Studios in five locations around the world to absorb, analyse and creatively implement local style trends, acting as seismographs for movements from areas including the arts, cultural activities or architecture. The objective here is on applying an instinct for what could become a timeless shape and having a feeling for pivotal, sustained trends within the arts, cultural activities and society.
The Advanced Design Studio in Sindelfingen is where Mercedes-Benz design ideas are forged. Beauty acquires deeper significance by embodying a future vision. Designers in Sindelfingen are inspired by this motto on a daily basis and work on the automotive portfolio of the future.
This is where show cars, research vehicles, product and design suggestions are born. It is where the decision is made about the brand's design idiom in 20 or 30 years.
In Carlsbad, California, designers develop the exterior of show cars, vehicle studies and mobility concepts of tomorrow and beyond. The typical Californian way of life influences the site as well as its proximity to Hollywood. Consequently a special form of creativity flourishes in Carlsbad which uncovers new perspectives and is also evident in Mercedes-Benz series design.
Advanced UX Design Studio Sunnyvale
The Mercedes-Benz Advanced Design Studio in Sunnyvale forms part of Mercedes-Benz Research & Development North America, Inc. The site is ideal for close collaboration between experts from different specialist areas: not only is the proximity to nearby world-class universities Stanford or Berkeley an advantage, the many local high-tech companies create a lively dialogue and teams are able to motivate each other and pick up on trends, as a result of which many ideas have made it to current show cars and series production vehicles.
The Advanced Design Studio in Beijing represents the core of the local research and development centre and the company's new design hub in Asia. Its main objective is to provide Chinese customers with an even more intense Mercedes-Benz brand experience. As a seismograph for trends in design, culture and mobility, the studio forms a firm part of the global Daimler design network. The creative inspiration from China enriches Mercedes-Benz design.
Advanced Design Center Nice
In 2018, Mercedes-Benz will open a new Centre in France's "Silicon Valley" on the Côte d'Azur. With the new Centre, Mercedes-Benz is making a return to one of the birthplaces of the brand. It was in 1899 that Emil Jellinek, a business man resident in Nice, took part for the first time in car races on the Côte d'Azur under the pseudonym "Monsieur Mercédès". With its Centre in the Sophia Antipolis Science and Technology Park, Mercedes-Benz is strengthening the creative and innovative potential of its global design network, which, using specialised skills, keeps track of trends around the world while allowing new ideas from different continents and cultures to feed into automotive design. Some 50 designers from every discipline will help to endow the brand and products of Mercedes-Benz with unmistakable and timeless forms.
Why do you need advanced design?
Without advanced design, designers would have much more difficulty in continually developing new methods. The Advanced Design Studios are an important source of ideas for concept vehicles as well as series production models and they have contributed to successfully enhancing the Mercedes-Benz product portfolio many a time.
What is the inspiration of designers at the Advanced Design Studios?
Designers at the Advanced Design Studios draw their inspiration from the environment because they live and work in regions that are closely in touch with the latest trends, where new, global trends develop first. Designers must not solely focus on the domestic market, they must also absorb new movements from other continents and cultures to make sure Mercedes-Benz vehicles remain something special around the world for years to come.