Changes in design since 2012
The designers at Mercedes-Benz are reconciling tradition and modernity in designing the cars for the future. Their work centres on Sensual Purity as an expression of modern luxury. In applying this design philosophy, Mercedes-Benz sparked a transformation in design with the current A Class, launched in 2012. The new design idiom featuring edges and creases – indentations and recesses in the sheet metal – aimed to create clear forms and sensual surfaces which showcase high tech while also arousing emotions. This played a decisive role in making the brand younger and was key to the company’s excellent sales results.
Aesthetics A: An outlook into the future
With the “Aesthetics A” sculpture, the design team now presents the vision of a saloon car in the compact car segment which is stripped down to the essential body. It also provides a clear indication of how the design philosophy of Sensual Purity will be manifested in the not too distant future. The “Aesthetics A” sculpture embodies the advancement of the Mercedes-Benz design idiom.