smart forease. As uncompromising and fresh as the brand

smart celebrates its 20 anniversary at the Paris Motor Show with a show car that interprets and embodies urban driving fun in a refreshing way. The smart forease is extroverted and offers an uncomplicated solution for urban mobility. Seated under the open sky, the driver is at the centre of the hustle and bustle of the city, in which, thanks to the electric drive, they can freely participate.

Reduced to the essential, it is uncompromisingly open, pays no heed to convention and is, of course, powered by an electric powertrain. It takes up the original motto of smart, reduce to the max, with a twinkle in its eye, standing for the authentic urban mobility that continues to be the underlying concept behind the brand.

Both the smart brand and the smart forease stand for emotionality, lifestyle and attitude. The vehicle owes its unconventional beauty to the opening of the interior to its environment, the absence of a roof and the shorter windscreen. With its radiant, dramatic metallic-white and colour accents in "stream green", the smart forease promises a carefree driving experience, freed from convention, yet in harmony with its surroundings.

The smart forease is proof that smart thinks unconventionally. Its design is reduced and pure. The smart forease is a statement of urbanity and individual style. It has the coolness of the metropolis and demonstrates a truly free spirit.

Uncompromisingly open based on the smart EQ fortwo cabrio

The designers bring the smart brand aesthetic to life with the smart forease, creating a light-heartedness that results from the unconventional approach typical of smart (ease by being unconventional): unconventional beauty, lightness and energy (energizing lightness) are achieved by reduction to the essential (clever reduction).

The smart forease cleverly focuses on what is essential for urban driving enjoyment. Its manoeuvrability and relaxed openness exert a liberating and invigorating effect on the occupants. Safety comes courtesy of the two domes behind the seats.

The open vehicle concept produces a link between exterior and interior, the entire play of colour being at all times in evidence. The interior therefore contributes to the exterior impact of the vehicle. This is also reflected in technical details in the interior. A particular feature is the two round displays in place of centre air vents in the instrument panel – as if there were not already enough fresh air! The displays can be used, for example, to present content from the "ready to" app, which allows the driver to share their smart with friends or to monitor its functions. The speakers of the audio system, which provide a perfect sound for listening to music or making phone calls, are visibly integrated in the rear wall of the cockpit, emphasising the car's cool, playful character.

It also affords a preview of the electric future of the smart brand. smart is the first automotive brand with its sights set on a systematic switch from the combustion engine to the electric drive: since 2017, smart has been selling only electric vehicles in the USA, Canada and Norway. From 2020, it will be marketing only battery-electric cars in Europe, too. The rest of the World is due to follow soon after.

The smart forease makes it clear that electric cars for use in the city will be anything but boring.

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