Comments about digitalization

Digitalisation will continue to pick up speed. All big trends in the industry are driven by digitalisation and advance it themselves as well.

Dr. Dieter Zetsche, Chairman of the Board of Management at Daimler AG and Head of Mercedes-Benz Cars

Dr. Dieter Zetsche

“Digitalisation will continue to pick up speed. All big trends in the industry are driven by digitalisation and advance it themselves as well. Step by step, we will establish a new culture of innovation at Daimler. Only by doing this, we can align the strengths of the global group even more closely to the strengths of a start-up.”

As part of the Best Customer Experience, we are using the multi-channel approach, which flexibly links together a wide variety of innovative sales formats and digital elements...

Ola Källenius, Group Research & Mercedes-Benz Cars Development

Ola Källenius, Mercedes-Benz Cars Sales

“As part of the Best Customer Experience, we are using the multi-channel approach, which flexibly links together a wide variety of innovative sales formats and digital elements. To do so, we are increasingly relying on the digitization of all channels, not only for communication purposes, but also for the sales and service functions. Mercedes me is providing virtual access to all of our services and letting us encounter our customers in the digital world. Moreover, we are also increasingly emphasizing digital interaction in the real world. Our Mercedes me stores feature many digital design elements. For example, interested individuals can use multi-touch screens and plasma displays to easily configure their dream cars.”

Digital technologies will define the mobility of the future...

Renata Jungo Brüngger, Integrity and Legal Affairs

Renata Jungo Brüngger

“Digital technologies will define the mobility of the future. In order to be a pioneer in this development, technical innovations and progressive thinking are just as important as the observance of legal regulations and adherence to ethical standards.”

We are taking the lead in the digital age as well and creating the preconditions for an agile and networked organization...

Wilfried Porth, Human Resources and Labor Director & Mercedes-Benz Vans

Wilfried Porth

“We are taking the lead in the digital age as well and creating the preconditions for an agile and networked organization. This will enable our employees to fully unfold their creativity and make their ideas come to life.”

The Internet and connectivity are rapidly changing our world — this is especially visible in China...

Hubertus Troska, Greater China

Hubertus Troska

“The Internet and connectivity are rapidly changing our world — this is especially visible in China. With its more than 500 million active smartphone users, who are young, creative, and always enthusiastic about new technologies, I’m convinced that China will define future trends in digitization.”

We are exploiting the opportunities that digitization offers in order to prepare ourselves for the customers’ future requirements...

Bodo Uebber, Finance & Controlling, Daimler Financial Services

Bodo Uebber

“We are exploiting the opportunities that digitization offers in order to prepare ourselves for the customers’ future requirements. Digital mobility services will play a crucial role here.”

DigitalLife is comparable to the industrial revolution of the 19th century and will completely transform our lives...

Wilko Andreas Stark, Head of Daimler Strategy & MBC Product Strategy/Planning

Wilko Andreas Stark

“DigitalLife is comparable to the industrial revolution of the 19th century and will completely transform our lives — changing customer requirements as well as the processes at companies. It will be used at every workplace. It’s very important that Daimler play a leading role in this development and actively shape this world. My personal motto: go digital or go home.”

The digital trend provides us with many opportunities and lets us get many things moving...

Klaus Entenmann, Head of Daimler Financial Services/Business Partner MBC

Klaus Entenmann

“The digital trend provides us with many opportunities and lets us get many things moving — in order to win over new customers, safeguard processes, and create new products. And we can do so with much more speed. It’s simply fascinating.”

For us, the brand values of Mercedes-Benz — safety, security, and comfort — also have top priority in the digital world...

Sajjad Khan, Head of Connected Car Telematics and User Interaction MBC

Sajjad Khan

“For us, the brand values of Mercedes-Benz — safety, security, and comfort — also have top priority in the digital world. That’s why we want to offer our customers intelligent solutions around the clock — for their vehicles, their homes, and their lives.”

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